Delivery management software pricing usually follows one of three models: a flat fee per location, a fee based on task or order volume, or a fee per driver. None is cheaper in every case. The right model depends on how many locations you run, how many orders each one sends, and how often your driver count changes. The only reliable way to compare is to price your own normal month and peak month on each model, including setup fees and overage.
This guide explains how each model works, what tends to drive the total, and how FULFLLD's own pricing is set up.
Per-location pricing
Per-location pricing charges a flat monthly fee for each store, kitchen or hub. It is common for restaurant and retail delivery tools, where the number of locations is stable and orders per location are moderate.
Works well when: you have a handful of locations with steady volume, and you want a predictable line item per store.
Watch out for: included order limits. Most per-location plans include a set number of orders, then charge per order above that. A busy flagship store can cost much more than a quiet one.
FULFLLD example: the restaurant plan is $99 per month per location with 200 orders included, then $0.25 per additional order, plus a $99 one-time setup fee. It includes all features from day one: unlimited users, the driver app with unlimited driver accounts, dispatch to driver chat, driver pay calculation, branded tracking, status and ETA notifications, 3 custom SMS per order, photo and signature proof of delivery, API and webhook access, and integration with nationwide and regional DSPs. Details are on the restaurant pricing page.
Per-task pricing
Per-task pricing charges by delivery volume. A task is usually a single pickup or drop-off. Plans include a block of tasks per month, with a per-task rate above that. This is the most common model for routing platforms and courier software.
Works well when: you run multi-drop routes, serve many clients, or your volume varies by season. Cost scales with the work you do.
Watch out for: how tasks are counted (a routed order with a pickup and a drop-off may count as two), what overage costs, and which features are tied to higher tiers.
Ask every vendor for a written definition of a task, and test it against a real day of your orders. A route with one warehouse pickup and twenty drops is a very different count from twenty separate pickup and drop-off pairs, and the difference shows up on every invoice.
FULFLLD example: routing and fleet plans are priced by task.
- Starter: $499 per month, 2,000 tasks included, $0.25 per additional task, $499 one-time setup. Includes bulk route optimization, satellite map with live traffic, dispatch to driver chat, the driver app with unlimited driver accounts, photo and signature proof of delivery, branded tracking with 3 custom SMS per order, API and webhook access, and multiple workspaces.
- Advanced: $999 per month, 5,000 tasks included, $0.20 per additional task. Adds an AI dispatching assistant, route summary emails, Slack notifications, custom SMS per order, status and ETA-triggered alerts, and advanced analytics with GUI and SQL.
- Enterprise: custom pricing with enterprise SSO, multi-brand and multi-region operations, custom task volume, negotiated overage rates and dedicated configuration support.
See the full comparison on the routing pricing page.
Per-driver pricing
Per-driver pricing charges a monthly fee for each driver account or active driver. It is simple to understand and common in field service and some fleet tools.
Works well when: you have a small, stable fleet where each driver completes many deliveries.
Watch out for: seasonal hiring and part-time drivers. If you add drivers for the holidays or keep a bench of occasional drivers, per-driver pricing grows even when order volume does not. Ask how "active" is defined and whether you pay for drivers who log in once a month.
FULFLLD does not charge per driver. Every plan includes unlimited driver accounts, so adding seasonal or backup drivers does not change your software bill.
What else drives total cost
The plan price is only part of the picture. When you compare quotes, include:
- Setup or onboarding fees. One-time, but real.
- Overage rates. Your peak month matters more than your average month.
- SMS limits. Some plans cap messages per order or charge per message.
- Feature tiers. Route optimization, API access, analytics or integrations may sit on higher plans.
- Third-party delivery fees. If you dispatch overflow to Uber, DoorDash or other providers, their delivery fees are separate from your software fee.
- Time saved. Software that cuts route planning time and status calls pays for part of itself. FULFLLD's plans and pricing page includes a calculator to estimate route planning and inquiry time against your own numbers.
How to compare quotes in five steps
- Count your locations, active drivers, and monthly orders or tasks for a normal month and your peak month.
- Price each vendor on both months, including overage.
- Add setup fees and spread them over twelve months.
- List the features you need and check which tier each vendor puts them on.
- Estimate hours saved on dispatch and customer calls, and set that against the price difference.
A quick example: a restaurant brand with three locations averaging 180 delivery orders each per month pays $297 per month on FULFLLD's restaurant plan, with no overage. If one location grows to 300 orders, that location adds 100 orders at $0.25, or $25. A courier running 4,000 tasks a month would compare Starter at $499 plus 2,000 extra tasks at $0.25 ($500), for $999, against Advanced at $999 with 5,000 tasks included and the extra features, which makes Advanced the better fit at that volume.
Which model fits you
- Restaurants, caterers and single-brand retailers with steady volume per store usually fit per-location pricing.
- Couriers, DSPs, distributors and routed operations usually fit per-task pricing.
- Small fleets with very stable driver rosters may find per-driver pricing simple, but should model seasonal hiring before they commit.
For more on the economics behind each delivery, read cost per delivery vs. efficiency.
Want to see how this would run on your own orders? Book a demo and we will walk through it with your real delivery volume.